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5 Key Features of Amazon Seller Central Every Seller Should Know

22 February 2024 • 5 minute read

 

Amazon Seller Central is a powerful platform that empowers sellers to efficiently manage their Amazon business. Whether you’re a new seller or an experienced one, understanding the key features of Amazon Seller Central is crucial for achieving success. In this blog post, we will explore five key features that every seller should know.

1. Inventory Management:

One of the most vital features of Amazon Seller Central is its robust inventory management capabilities. Sellers can effortlessly track and manage their inventory, ensuring that their products are always in stock. With features like “Manage Inventory” and “Inventory Planning,” sellers can easily monitor stock levels, establish automatic replenishment, and even forecast demand.

2. Order Management:

Efficient order management is essential for a seamless selling experience. Amazon Seller Central provides sellers with powerful tools to effectively manage orders. Sellers can conveniently view and process orders, print shipping labels, and track shipments. Additionally, sellers can handle returns and refunds directly through the platform.

3. Performance Analytics:

To make well-informed business decisions, sellers require access to comprehensive performance analytics. Amazon Seller Central offers detailed reports and analytics that provide valuable insights into sales, customer behavior, and product performance. Sellers can track key metrics, identify trends, and optimize their strategies based on data-driven insights.

We also suggest you take a look at Amazon Brand Analytics. It will definitely help you grow your business with all the analysis available to you such as Search Query Performance, Top Search Terms, Repeat Purchase Behavior, etc.

4. Advertising and Promotions:

Amazon provides sellers with a variety of advertising and promotional tools to increase visibility and drive sales. Within Amazon Seller Central, sellers can create and manage advertising campaigns, set budgets, and track performance.

 

Amazon Seller Central, sellers can create and manage various advertising campaigns, including:

 

  • Sponsored Products: Promote individual products within search results and product detail pages.

 

  • Sponsored Brands: Create custom ads featuring brand logo and products to increase brand awareness.

 

  • Sponsored Display: Target relevant audiences on and off Amazon with ads on product pages and third-party sites.

 

  • Stores: Build branded multi-page stores to showcase products and create a customized shopping experience.

 

  • Coupons: Offer digital discounts displayed on product detail pages to attract customers.

 

  • Deals: Run limited-time promotions like Lightning Deals and Deal of the Day to drive sales.

5. Customer Service Tools:

Providing exceptional customer service is of utmost importance when it comes to maintaining a positive reputation on Amazon. Within the Amazon Seller Central platform, sellers are equipped with a diverse range of customer service tools that facilitate efficient management of customer inquiries and prompt resolution of any issues that may arise. Through this platform, sellers can effortlessly engage in direct communication with customers contributing to a seamless customer experience.

 

Here are three methods of direct communication through the platform: 


  • Amazon Buyer-Seller Messaging:

The Buyer-Seller Messaging service allows sellers to communicate with customers while protecting their privacy. To activate this service, sellers can navigate to Seller Central, access “Settings,” then “Fulfillment by Amazon,” and finally “Product Support.” From there, sellers can enable messaging for the relevant Amazon marketplaces where their products are sold.

 

There are two types of messages sellers can send: permitted messages and proactive permitted messages. Permitted messages are in response to service inquiries or order completion, while proactive permitted messages can be sent for various reasons such as requesting reviews, resolving order issues, sending invoices, or scheduling appointments.


  • Customer Reviews:

Customer reviews greatly influence buying decisions. It’s crucial for sellers to actively monitor and respond to reviews, especially negative ones, to address customer concerns. By responding in a personalized and helpful manner, sellers can inspire customer confidence and enhance the perception of their customer service. This includes offering solutions, requesting returns or exchanges, and expressing gratitude for positive reviews.


  • Customer Questions and Answers:

The Customer Questions and Answers section allows customers to inquire about products. Sellers should promptly respond with accurate and helpful information. By providing knowledgeable and courteous answers, sellers can build trust and confidence among potential buyers. It’s important to maintain a professional tone while being concise and relevant in the responses.


By utilizing the key features mentioned above, sellers can streamline their operations, optimize their strategies, and drive success on the Amazon marketplace.

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