1. Amazon Custom: Personalization at Scale

Personalization is no longer a luxury—it’s an expectation. Consumers are increasingly looking for unique, tailored products that speak to their individual tastes. Amazon Custom enables sellers to meet this demand by allowing them to list customizable products on Amazon. Whether it’s engraved jewelry, personalized apparel, or bespoke home décor, this feature allows Shopify merchants to offer customers a personalized shopping experience, directly on Amazon.

What makes this feature particularly powerful is its flexibility. Merchants can set up customizable options for their products right from their Shopify store, and the app handles the rest. It synchronizes customization details with Amazon seamlessly, ensuring that there are no manual errors or missed instructions.

For businesses offering made-to-order items, this can open up a whole new revenue stream, while helping products stand out in an increasingly crowded marketplace.

2. Launch Amazon Worldwide: Breaking Down Borders

In today’s global marketplace, businesses that remain confined to one geographical region risk losing out on significant growth opportunities. Expanding into international markets can be challenging, often involving complex logistics, compliance with local regulations, and language barriers.

Amazon Worldwide within Amazon Easy Tool takes the complexity out of global expansion. With this feature, Shopify merchants can easily list their products on multiple Amazon marketplaces—whether it’s in North America, Europe, or Asia—without needing separate accounts or additional technical integrations. Sellers can manage listings across different countries from a single dashboard, streamlining their global operations.

This means more visibility, more customers, and more sales—all while reducing the administrative overhead of managing different marketplaces individually. In an increasingly connected world, Amazon Worldwide helps Shopify merchants tap into untapped markets without the usual stress of going global.

3. Real-Time Sync for Accurate Inventory and Orders

Inventory mismanagement is one of the most common pain points for sellers operating on multiple platforms. Manually updating stock levels, orders, and pricing across Shopify and Amazon can lead to overselling, customer dissatisfaction, and logistical headaches.

Amazon Easy Tool offers real-time synchronization of inventory and orders across both platforms. This means that when an item is sold on Shopify, the inventory is automatically updated on Amazon, and vice versa. You’ll never have to worry about running out of stock on one platform while overselling on another. Additionally, the app offers pricing management tools, allowing sellers to set different price rules for Amazon and Shopify, giving them flexibility in how they market products to various audiences.

4. Automated Order Fulfillment

Order fulfillment is the backbone of any e-commerce operation. With Amazon Easy Tool, sellers can manage orders from both Shopify and Amazon in one centralized location, making the fulfillment process smoother. Whether you’re fulfilling orders directly or using Fulfillment by Amazon (FBA), the app supports both options, offering full flexibility in how orders are processed.

For merchants utilizing FBA, the app integrates with Amazon’s fulfillment services, ensuring that the right products get to the right customers with minimal manual intervention. By reducing manual tasks, businesses can focus on more strategic activities like product development, marketing, and customer service.